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EphMRA : COVID-19 Healthcare Market Research Guidance

- Take an ethical approach

- Some specialities should be avoided for market research but other specialities are available

- Be flexible and keep in touch with country developments


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EphMRA recommends that in the current circumstances everyone should take a sensible, empathetic and ethical approach when recruiting participants for surveys in the healthcare arena.  There is still much scope to conduct market research but all parties (clients and vendors) should be working closely in partnership and keep clear channels of communication so that you can react to changing situations in each country.  Developments across the countries mean that opportunities for market research will evolve and change. Please do work together to make the most appropriate decisions.

Healthcare workers who are on the front lines of tackling this disease should be avoided for research during this time.  We remind you to be aware of what is happening in each country and region as these specialties/titles may vary by geography.

We know through various surveys conducted by our colleagues and published this week that many physicians of varying specialities have said they would still be interested in participating in surveys during this time.  So, please bear in mind that a majority of physicians are not currently on the front line, but are unable to see their patients. Examples of these physician types may be Dermatologists, Haematologists, Oncologists, Rheumatologists, Surgeons, Paediatrics, Gastroenterology, Cardiology and Neurology. 

Delivery outputs, timelines, sample composition etc may all need to be adaptable and flexible.

Just a reminder – when you are working from home there may be different and additional data protection considerations to address.

Finally please do look after yourselves and your families and friends. 

Keep us informed as to what is going on around you so we can find out how our members are coping. EphMRA will be continuously monitoring the changes that happen globally and will keep members updated accordingly. 


Useful references:


MRS:  You can see the latest full MRS advice here (the advice includes a link to the Market Research Benevolent Association)
Members may also find the MRS online support blog useful: