We put our global expertise into practice to help clients uncover truths to optimise the development of healthcare assets. In early stage development, our bespoke market understanding, concept/profile testing and demand studies lend confidence to strategy decisions. We are embedded in the McCann Health network of creative agencies and harness these connections to optimise multichannel communication strategy. We can devise tailored approaches to inform positioning through to campaign material & detail aid testing. To find out more please contact the Insights and Analytics team (previously Double Helix with 25 years’ sector experience), the Truth2Meaning practitioners and market research specialists.