Calander Icon04 February 2020
Calander IconStart time: 13.30 – 14.30 UK time

Event description

An-hwa Lee, Director, Research Partnership

Emilie Braund
, Associate Director, Research Partnership


Exploratory, qualitative studies give deeper insights into respondents’ feelings and an understanding of the market issues.  Qualitative approaches are also a suitable methodology if you want respondents to be creative and input into the development of your product. This webinar will provide a greater understanding of

  • the principles behind projective questioning techniques
  • some specific projective techniques available to researchers
  • how these can be applied to the researcher’s daily role
  • the benefit to the client/ benefit in answering the client objectives.


Emilie Braund is an Associate Director at the Research Partnership. She is French native and holds a diploma (Master of Science) in Health Engineering. Emilie has since gone on to build up 14 years of experience in international pharmaceutical market research, with expertise across qualitative and quantitative methodologies including exploratory depth research with physicians and patients in multiple therapy areas (oncology, cardiovascular, neurology, rheumatology, vaccines and respiratory disease). Emilie has also presented a paper at the last annual EphMRA conference on UX experience.

An-hwa Lee, Director at Research Partnership, holds a degree in Psychology and Marketing from University of Trier and has over 14 years’ experience in healthcare and consumer market research, having worked in Germany and the UK. She is knowledgeable across a broad range of qualitative and quantitative methodologies in a variety of therapy areas. An-hwa is a member of the EphMRA Learning and development committee since 2015.