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Introduction to International Pharma MR | Online course | The role of market research within the pharmaceutical industry is paramount to the marketing success of pharmaceutical products. All pharmaceutical companies need to maximise their products' performance within the marketplace, and this requires a high level of market research information and analysis. Market research has always been key to the success of pharmaceutical companies and products, but today and in the future it is even more important and the importance will certainly increase. | |
Research through the Product Lifecycle | Online course | Pharmaceutical companies are always facing new situations. The competitive business environment in which they operate is constantly changing. Companies develop new products and new promotional strategies. Prescribers and users respond to changes in economic, social and legislative systems by changing their product use patterns. New organisations, affiliations and initiatives are continually being born. All these provoke management to ask questions. These questions need answers. Answers that you as a market researcher are expected to find. This course is designed to help you to improve the quality of research you do, avoiding the common pitfalls that lie between a brief from your in-house client and reporting the results of your research. | |
Managing a Research Project | Online course | This course aims to demonstrate why market research is important and provides an overview of different methodologies that any project might incorporate throughout the lifecycle of a product. The course also looks at the key influencers to research and most importantly effective presentation delivery of the research. |
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Webinar: Basic Skills: Project and Product Lifecycle |
Convenors: Chetan Taylor, |
7 November at 13.30 UK time to 14.30hrs |
This webinar will focus on an overview of product and project lifecycles as well as outlining the role of market research. |
Webinar: Positioning & Messaging |
Convenor: Alexander Rummel, Managing Director, Aurum Research | 14 January 2020 |
This webinar will focus on:
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Webinar: Projective Techniques |
Convenor: An-Hwa Lee Director Research Partnership |
4 February 2020 |
Exploratory, qualitative studies give deeper insights into respondents’ feelings and an understanding of the market issues. Qualitative approaches are also a suitable methodology if you want respondents to be creative and input into the development of your product. This webinar will provide a greater understanding of
Speaker: Emilie Braund, Associate Director, Research Partnership |
Webinar: Patient Research : Fieldwork |
Convenor: Marcel Slavenburg Senior Director, SKIM |
26 May 2020 |