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For Experienced Researchers

Preparation for Launch:
"Your phase 3 is soon coming to an end and the product launch is near. How do you prepare for an effective launch of your new product?"

Topic Convenors Date Speakers Outline

Webinar:
Market Understanding & Patient Journey

Marcel Slavenburg
Senior Director, SKIM

 15 October 2019

Richard Kunzmann
Associate Director, Immuno-Oncology Insights Bristol Myers Squibb

Kirsty Page
HRW - Associate Director and a member of the OR:BIT team

Outline Market Understanding and Patient Journey Studies
In an increasingly complex marketplace pharmaceutical companies face many challenges when launching and marketing their (new) products or label extensions in a competitive landscape; suitable market research methodologies are required to support decision makers.
Webinar:
Positioning and Messaging		 Alexander Rummel, Managing Director, Aurum Research 14 January 2020 Andreas Erkens
Dr. Erkens Consulting

This webinar will focus on:

  • Rationale for brand building in pharma - positioning and developing messages for healthcare products
  • Fundamental differences between positioning and messaging and consequences for designing market research
  • Testing positioning and messaging in the product life cycle and methods
  • Business cases: Good and bad practice for positioning and message research
Webinar:
Concept and Message Testing		 Cristiana Carata
Instar Research		 11 February 2020  

 
Webinar:
Market Access and Pricing Research		 Alexander Rummel Managing Director, Aurum Research

10 March 2020 

  

 
Webinar:
Target Group Research/Segmentation		   21st or 23rd April 2020    
Webinar:
Monitoring Post Launch performance		 Jayne Shufflebotham, IQVIA 21 May 2020

Christian Wilkens
Senior Principal, IQVIA Consulting

Daniel Cadoni
Associate Consultant, IQVIA Consulting

 

Title: Performance tracking throughout the lifecycle of a drug

Synopsis:
We have shown that the first 6 months after the launch of a product are crucial to future success and often determine the sales trajectory of the product1. Continuous performance tracking that allows for rapid course correction is key and still not well established with many companies.
The webinar will focus on general best-practices and outline how companies will be able to improve their tracking in a tangible and impactful way.
https://www.iqvia.com/library/white-papers/launch-excellence-v

Audience:
This webinar will be of interest to any level of the organisation, whether they are going to be involved in post launch performance tracking in the near future or wanting to understand the principles for future reference.