Preparation for Launch:
"Your phase 3 is soon coming to an end and the product launch is near. How do you prepare for an effective launch of your new product?"
Topic | Convenors | Date | Speakers | Outline |
Webinar: |
Marcel Slavenburg |
15 October 2019 |
Richard Kunzmann Kirsty Page |
Outline Market Understanding and Patient Journey Studies |
Webinar: Positioning and Messaging |
Alexander Rummel, Managing Director, Aurum Research | 14 January 2020 | Andreas Erkens Dr. Erkens Consulting |
This webinar will focus on:
|
Webinar: Concept and Message Testing |
Cristiana Carata Instar Research |
11 February 2020 | Hannah Mann, Day One Strategy and Kat Gridley, CDM London |
This webinar will focus on:
This training is designed to help you better understand new thinking and best practice in this space. You will hear, not just from expert brand and communications researchers, but also from a representative of the creative teams who work so hard to develop the ideas we test. No matter how much communications research you have done in your career so far, we hope you will come away with fresh ideas and a new perspective for 2020. |
|
||||
Webinar: Target Group Research/Segmentation |
Chetan Taylor, Brand Scientist, Branding Science | 23rd April 2020 | Sonia Benchiker, EU Quant Director, Branding Science |
Basic Knowledge – Maximise your profit through a thoughtful segmentation This webinar will project you into the world of the segmentation. To set up the context, we will see what a segmentation research is. Then, we will discuss the different reason to segment your market. And, ultimately, we will detail the key steps of a successful segmentation to bring it to life for marketers and sale teams. |
Webinar: Monitoring Post Launch performance |
Jayne Shufflebotham, IQVIA | 19 May 2020 |
Daniel Cadoni
|
Title: Performance tracking throughout the lifecycle of a drug Synopsis: Audience: |