Calander Icon27 February 2019
Calander IconStart time: 10am (UK Time)

Event description

Join us for a one day meeting in the heart of London to hear great papers and network with colleagues. We are returning to the same venue as for the past 2 years:

30 Euston Square, London NW1


The meeting will be convened by:

Alex Marriott, Cello Health

Gayle Hughes, Pfizer

Anna Garofalo, Janssen EMEA Market Research Centre of Excellence

John Grime, Strategic North

The meeting will start with a session on ethics and will focus on the ‘Data Controller’ and its impact.  EphMRA will be joined by EFAMRO for this session and will feature a panel discussion followed by table discussions.  This important session will focus on discussing and sharing best practice on defining Data Controller/naming end client.  We will also look at feedback on the impact of naming the client – build up (anonymised) examples/case studies; practical issues of recruiting, e.g. documenting consent, (best practice tips).

Please note that this session on ethics is a member company only session, so if you are a non-member of EphMRA, you will be able to join the meeting at midday.

The rest of the day will be covering a highly topical area in our industry – AI and machine learning and how technology is impacting on our practices in MR/BI. 

We will have 2 highly respected speakers in the field of AI talking – one from a pharma perspective and one from outside of pharma, which we hope will provide attendees with a deep dive into how AI is being used in pharma and other industries to great effect.  Andrée Bates from Eularis will be talking about AI in pharma and Prerrit Souda from PSA Consultants will be talking about AI in non-pharma. 

There are 3 further papers on technology to listen to, followed by a panel and interactive audience discussion with all our speakers to explore some of the issues raised by all the papers.

These papers are:

Mice test doctors: Introducing a new non-conscious method:  George Cox and Jenny Hall, Insight Dojo

Using fMRI brain scans to understand the physician decision process:  Kai-Markus Mueller, The Neuromarketing Labs and speaker tbc from client company

Potential of neuro-marketing technology in providing added value to qualitative market research through uncovering the subconscious emotional, cognitive and behavioural indicators – case study with GPs treating Type 2 diabetes:  Hannele Duval, AplusA Research

You can download the full programme for the meeting below.

You can register for the event now, so please don’t delay and register before the Christmas break.  Please go to this link to register your place at the meeting - 

EphMRA members - Pharma and Agencies £200
EphMRA non-members - Pharma and Agencies - £400

Speakers & Conveners

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Gayle Hughes - Convenor

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Alex Marriott

Cello Health
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John Grime

Strategic North
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Anna Garofalo

EMEA Market Research Centre of Excellence, Janssen


Download full agenda

The Venue

30 Euston Square is a Grade II* listed award winning events venue, in a perfect central London location. Following a significant investment and refurbishment programme, we opened our doors as an event venue in February 2013.


30 Euston Square
United Kingdom

T: 020 8453 4600
E: [email protected]