EphMRA Members Online Lunchtime Webinars Programme

Date

Speaker(s)

Company

Paper title

Description

Tuesday
7th April

Paper

Paul presented this session at the London meeting in February, so if you were not able to attend the meeting in person, Paul will inspire you with his insights.

Remaining relevant in an age of digital transformation is a key challenge for many internal functions, and insight is no exception. Delivering faster, producing better outcomes and providing greater returns on static budgets is the new normal. Client-side teams are embracing this future with the application of principles and approaches that allow for greater agility and adaptability. In this presentation Paul will unpick lessons learned from both successes and a few spectacular failures while partnering with insight teams across a variety of sectors and domains.

Wednesday
8th April

Paper

Abigail Stuart and Hannah Mann of Day One will give an insight into the potential of using voice AI and voice assistance in the context of market research in the future. While we are currently at the apex of our addiction to text and typing as a primary mode of communication, this is set to change as voice technology continues to expand.

Abigail and Hannah presented this paper at the Switzerland meeting last September and it was really well received by delegates, so we are giving you the opportunity to listen to this presentation and engage with Abigail and Hannah for a live Q&A at the end.

Tuesday
14th April

Paper

Wednesday
15th April

Paper

In the light of the current coronavirus outbreak, this webinar will provide an insight into the possibilities offered by the use of video, digital and online opportunities for qualitative market research and the presentation of results.
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Barbara first presented a similar paper at the EphMRA Germany meeting in 2019 and has adapted the presentation to reflect the current challenges which qualitative market researchers face currently.

Thursday
16th April

Ethics

Update on Ethics

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This webinar will update members as to:
What: Updates / What’s new: Implications for our industry.
 
Update on global development of privacy and protection, on how GDPR is implemented by data supervisory protection authorities, fines, etc.

Development of privacy law outside of the European Union (EU): 
Indications are most regulators refer to EU GDPR as most stringent, e.g. California looking to adopt EU approach – European-centric focus. What other DP developments members should be considered? Other DP frameworks to reference? What is happening in Brazil, APAC region, etc?

Tuesday
21st April

Paper

Presented recently at the London meeting in February, here is another opportunity to hear Guy present this excellent paper.

In a world of Dr Google and rapidly decreasing barriers to entry in many industries, it becomes possible for almost anybody to launch products and services and certainly to be able to massify one’s own opinion. So, it becomes increasingly critical for organisations to capture how people feel, behaviour and think and adapt accordingly – sometimes in a matter of hours. But traditional ways of doing research (and frankly of buying research) do not allow for this level of speed and agility. And the do it yourself alternatives are sadly lacking in depth and nuance.

This talk will explore the ways and means of embedding the  consumer, patient and HCP voice into a company’s processes in small, cost effective, reactive ways that still enable depth, behavioural insight and timely activation to always ensure you are truly designing with the most important person at the heart of what you do.
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Guy will also tell you what happens when you cross a washing machine and a sweet potato, why Zara got in some seriously hot water and the marketing power of a man on a horse…

Wednesday
22nd April

Paper

Rachel Medcalf
Ratna Wynn

This paper was presented last September at the EphMRA Switzerland meeting and was a highly popular session. 

Ratna Wynn and Rachel Medcalf of Adelphi Research will outline two real life examples of how AI has added value in Primary Market Research (PMR).

Thursday
23rd April

LDC Training

Chetan Taylor
Sonia Benchiker

Target Group Research/Segmentation

Tuesday
28th April

Paper

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Georgina Cooper
Soumya Roy

This paper won the prestigious JH Award for best paper at the 2019 conference, so we are delighted to share this enlightening presentation with those who were unable to attend this session at the conference last year.

The emerging trend in market research is to become experts at distilling insights and making sense of data through story telling.  Building on their passion for storytelling and experience in behavioural sciences, journalism and consumer marketing, the presenters share actionable tips to the art of storytelling and impactful storytelling experiences.

The session will be centred around case studies demonstrating how fresh thinking and technologies can generate meaningful stories and immersive experiences that drive a tangible business change – presenting quantitative tracking on i-phones with interactive games, a patient actor “segmentation play”, or virtual reality to immerse the audience in patient experiences.

Wednesday
29th April

Paper

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Sarah Phillips
Romain Lasry

First presented at the Switzerland meeting last September in Basel, this an opportunity to hear this really insightful presentation that was highly popular with those who attended.

Sarah and Romain of IQVIA will give a broad overview of not only what AI is, but also what it stands for, application areas and why we should all embrace it as part of our daily work.

Tuesday
5th May

Paper

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Influential online healthcare professionals are changing the world of healthcare engagement.

HCP ‘Digital Opinion Leaders’ are driving health policy decisions, defining the views of their online peers, and may be shaping your brand well before your product launches.

In this webinar we will demonstrate the impact that Digital Opinion Leaders are having, and prove that DOLs really are the new KOLs.

Wednesday
6th May

Paper

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Leigh first presented this paper at the EphMRA London meeting in February and was highly acclaimed by those who attended. We are delighted to be able to share this excellent session with those of you who didn’t attend the meeting or who’d like to hear it again!

A mini-revolution in behavioural science and cognitive economics has laid the foundations for measuring the imagination: how people use it, how it changes, and in particular, how consumers use it to choose products. In earlier decades, behavioural science relied on explanations from 'System 1' and 'System 2' - the intuitive mind and the calculating mind. This new set of discoveries makes up 'System 3' - the imaginative mind.

This talk will show how the latest tools for measuring the customer's imagination have helped fashion retailers, advertisers and banks to understand their customers better and create better products. Leigh will demonstrate how healthcare marketers can learn from these other categories to implement imagination-based marketing in their own companies.

Paper

Richard Head

Sarah Fletcher

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Research Partnership

Janssen

This outstanding paper was presented first at our annual conference in Warsaw last June and was runner-up for the 2019 MR Excellence Award: Business Impact through Innovation.  Richard and Sarah have updated this presentation in the light of current restrictions due to COVID 19.

Does your expression give you away? According to psychologists, a lot of information can be drawn from our facial expressions. Brief, involuntary flashes of emotion or 'micro-expressions' can reveal a lot about a person’s true feelings. As market researchers interested in the emotional responses driving people’s attitudes and behaviours, this information is invaluable but can often be difficult to obtain. One of the latest innovations in healthcare market research is facial coding, which uses recognition software to detect a range of emotions by monitoring faces.

In this webinar, we will demonstrate how Research Partnership and Janssen used facial analysis to gain a detailed understanding of physicians’ emotional reactions to healthcare communications. We will also explore how the technology can deliver insights into respondents’ emotional reactions at a time when traditional face-to-face methodologies are not available to us.

LDC Training

Daniel Cadoni
Andrew Cleveland

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IQVIA 

Performance tracking throughout the lifecycle of a drug

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Taking into account the authentic voice of patients is becoming an increasingly important factor in the Pharma decision-making process. However, there has been a constant challenge to make patient listening methodologies scale better. The current COVID-19 pandemic is making this even more vivid, in many cases stopping market researchers from reaching doctors and patients to conduct primary research. AI-based patient listening studies on patient forums and social media can help researchers to stay in touch with patients and customers alike. 

This webinar will explore how Boehringer Ingelheim and Semalytix worked together on a Crohn’s Disease patient listening project where Machine-Reading AI was employed to analyse 140,000 authentic patient statements from ten years of forum posts.

Paper

Yannick Loonus

Wael Ayad

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Semalytix

Boehringer Ingelheim

Listen to the voices of 1.000.000.000 authentic patients - Learnings from an Artificial Intelligence-driven Patient-Centricity Study

Taking into account the authentic voice of patients is becoming an increasingly important factor in the Pharma decision-making process. However, there has been a constant challenge to make patient listening methodologies scale better. The current COVID-19 pandemic is making this even more vivid, in many cases stopping market researchers from reaching doctors and patients to conduct primary research. AI-based patient listening studies on patient forums and social media can help researchers to stay in touch with patients and customers alike. 

This webinar will explore how Boehringer Ingelheim and Semalytix worked together on a Crohn’s Disease patient listening project where Machine-Reading AI was employed to analyse 140,000 authentic patient statements from ten years of forum posts.

Paper

Sam Hope


 
Lea Kalweit

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Blueprint Partnership

Bayer

 Rising to the challenge

This popular session was presented last June in Warsaw and was well received by those who attended. Sam and Lea will share their insights with you about human behaviour.

Hear the results of an experiment which Blueprint have conducted, which sought to identify the natural prioritisations, shortcuts and omissions we make when recalling the past, to challenge our respondents, clients and ourselves. There will be plenty of opportunity for discussion with the speakers in this BE stream of papers and we expect this to be a stimulating session.

Paper

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The Behavioural Architects

How to Connect and Communicate in Challenging Times

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A behavioural science toolkit
The Covid-19 pandemic presents us with one of the largest forced behavioural change challenges of our time. Behavioural science can help us diagnose and understand the behaviours we are witnessing and allow us to gain a better perspective on the current situation.
In this webinar Crawford Hollingworth, founder of The Behavioural Architects will present a toolkit we have developed to aid companies and organisations to develop context sensitive communications.
Using the lens of the current crisis, we have identified the behavioural science concepts most relevant to communicating during this time and the foreseeable future.
For each behavioural science concept in the toolkit we define it and then show why leveraging this concept will enhance communications in today’s challenging times. In the webinar we will also use executional examples of communications to bring the model alive .