Calander Icon28 September 2020
Calander IconStart time: online event, running over 2 days on the 28 and 29 September

Event description

EphMRA Switzerland meeting – now an online digital event

EphMRA is pleased to announce that the Switzerland meeting will be run as an online event, taking place over 2 days on 28th and 29th September.  This will allow members to attend the event from across the globe and will broaden the reach of the sessions that we are planning to member companies not previously able to attend this meeting. The event will start at 13.30pm CET on both days and will finish by 15.30 CET

The meeting will be a FREE event for EphMRA members. Non-members will need to pay a fee of 200CHF to attend on credit card and this will need to be paid 3 days prior to the event.

The event will comprise a number of short, innovative presentations, followed by interactive discussions on Zoom, (using the breakout rooms) which will allow you to engage with colleagues and speakers and ensure that the meeting feels more like a face to face meeting. There will also be a ‘virtual’ coffee break on each day to allow you to network with colleagues and make those important connections that you would have done had the meeting been in person.

The theme of the event is:

Social conversations, search and channel behaviour in the pharmaceutical/healthcare ecosystem: overcoming challenges, experimenting and finding new ways to engage with stakeholders and patients

The way in which the pharmaceutical/healthcare industry engages with customers is fundamentally changing. New sources of information have been readily adopted in HCPs’ and patients’ lives, such as social networks, Apps and websites. In addition to traditional channels, representatives are increasingly engaging through multiple sources, including digital channels.

Businesses need to understand how to engage with customers and patients in key moments along their journey; and to ensure the right content is communicated through the right channel at the right time.

You can find the agenda here to see what’s on offer during the 2 days and you can now register for the event.

We look forward to seeing you in September.

Convenors

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Letizia Leprini

Bayer
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Angela Duffy

Research Partnership
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Sandra Schoebel

Bristol-Myers Squibb

Agenda

Download full agenda