Calander Icon24 September 2019
Calander IconStart time: The meeting will start with registration from 08.30am

Event description

EphMRA Switzerland Meeting – Basel 24th September 2019

EphMRA is delighted to be holding its 3rd meeting in Switzerland for members and non-members to hear some inspirational papers and network with colleagues from both industry and agencies. 

The meeting will be held in Basel at the Hyperion Hotel, Messepl. 12, 4058 Basel – very close to the Swissotel where EphMRA held our annual conference in 2018. The meeting will be a full day, starting at 9.00 and ending late afternoon, so there will be plenty of opportunity to listen to some outstanding papers and network with colleagues.

The day will focus entirely on AI and Digital Analytics – topics which we know are of very high interest and importance to our industry.  We have attracted some excellent speakers to present during the day and there will be a ‘World Café’ session at the end of the day to enable you to engage in discussions with your colleagues and the speakers about what the sessions really mean for you when you go back to your offices after the meeting.  We trialled this at the Germany meeting earlier this year and had extremely positive feedback, so we are confident that you will also gain a great deal from these small discussion groups.

We will have a session on Ethics during the day, as we know that this is also a ‘hot’ topic for everyone in our industry!

Below are the speakers and topics for the day:

Beyond the hard facts: Four hypotheses on how Artificial Intelligence will change traditional Market Research
Yannick Loonus, Semalytix

The Perfect Storm. Why Business Intelligence is ready for Artificial Intelligence
Sarah Phillips & Romain Lasry, IQVIA

Customer Journey Optimisation through Reinforcement Learning
Giuseppe Bonaccorso, Bayer Pharmaceuticals

All that glitters is not gold. A practical guide to making AI work for you
Lee Gazey & Ben Lorkin, Hall & Partners

AI: Is it all that it’s cracked up to be? Can AI really help elevate market research, or is it just hot air? Reflections from real life use
Kirsty Hope & Rachel Medcalf, Adelphi Research

Voice: the next frontier
Abigail Stuart and Hannah Mann, Day One

The full agenda is now published and you can now register in the knowledge that this day promises to be inspiring and informative and well as offering you great opportunities to network and engage in discussion with your colleagues.

Fees to attend – delegates and speakers

There will be a fee to attend the meeting for both industry and agency colleagues. 

EphMRA Industry and Agency Members 200 CHF (+ 7.7% VAT)

Non-members of EphMRA will pay the same registration fee (200CHF + 7.7% VAT) but can only attend the meeting until lunch finishes so as to give you a ‘taster’ insight into an EphMRA one day chapter meeting.

Speakers from member companies will be expected to register and pay to attend the meeting to help cover costs and this will be at the member rate.  Non member speakers will be required to pay the non-member fee to speak and attend the meeting.

Convenors

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Letizia Leprini

Bayer
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Fenna Gloggner

HRW
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Angela Duffy

Research Partnership
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Sandra Hacke

Bristol-Myers Squibb

Agenda

Download full agenda

Location

Hyperion Hotel Basel

Messepl. 12, 4058 Basel, Switzerland

T: +41615604000
E: [email protected]