BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CiviCRM//NONSGML CiviEvent iCal//EN X-WR-TIMEZONE:Europe/London METHOD:PUBLISH BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20260602T103000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:CiviCRM_EventID_97_3b79d502593e3d7f92580130e54fd34a@www.ephmra.org SUMMARY:Webinar: Making data work harder: Turning disparat e data sources into a strategic advantage X-ALT-DESC;FMTTYPE=text/html:

In complex therapy areas\, the challenge is of ten not a lack of data\, but a lack of connection between diverse data sources. We propose sharing a practical case study demonstrating how Ipsos inte grated multi-source data to drive cross-functional alignment and generate actionable insights that l ink today’s commercial tactics with long-term pipe line development.

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This approach created a rich\, m ulti-layered view of patient needs and physician b ehaviours. Our methodology combined: < /span>

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This integrated approac h requires a fusion of skills as varied as the dat a sources. Our team combined deep therapeutic expe rtise with strategic consulting\, analytics\, and data synthesis to translate complex information in to clear\, actionable guidance. This case study wi ll provide delegates with a practical framework fo r turning multi-source data into a powerful strate gic asset th at drives measurable business impact.

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Spea kers: Hannah Brown\, Director of Syndicat ed Services and Theano Anastasopoulou\, Director D ata Advisory - Ipsos

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Convenor: Jo hn Grime\, Prescient

DESCRIPTION:In complex therapy areas\, the challenge is often not a lack of data\, but a lack of connection betw een diverse data sources. We propose sharing a pra ctical case study demonstrating how Ipsos integrat ed multi-source data to drive cross-functional ali gnment and generate actionable insights that link today’s commercial tactics with long-term pipeline development.\n \n \n \n This approach created a r ich\, multi-layered view of patient needs and phys ician behaviours. Our methodology combined:\n \n \ n \n \n Syndicated & Existing Data\n Social Medi a Listening\n Primary Qualitative Research\n \n \ n This integrated approach requires a fusion of sk ills as varied as the data sources. Our team combi ned deep therapeutic expertise with strategic cons ulting\, analytics\, and data synthesis to transla te complex information into clear\, actionable gui dance. This case study will provide delegates with a practical framework for turning multi-source da ta into a powerful strategic asset that drives mea surable business impact.\n \n \n \n Speakers: Hann ah Brown\, Director of Syndicated Services and The ano Anastasopoulou\, Director Data Advisory - Ipso s\n \n \n \n Convenor: John Grime\, Prescient\n \n CATEGORIES:Webinar CALSCALE:GREGORIAN DTSTAMP;TZID=Europe/London:20260602T103000 DTSTART;TZID=Europe/London:20260602T103000 DTEND;TZID=Europe/London:20260602T110000 LOCATION:Online Event\n URL:https://www.ephmra.org/civicrm/event/info?reset=1&id=97 END:VEVENT END:VCALENDAR