EphMRA is delighted to announce the winner of the Jack Hayhurst (JH) Award for Best Paper at Conference in June. Justin Edge from GfK has won the award for his paper entitled - Uncovering the emotional components of brand equity in health research.

There were 14 papers eligible for the JH Award this year (and competition was extremely fierce), as the overall quality of papers this year was again outstanding. All eligible papers were presented by speakers who had gone through a rigorous selection process by the Programme Committee in the Autumn 2015 and Spring 2016.

All eligible papers were judged by a 'Best Paper' Judging Panel for the JH Award, comprising of 4 judges, drawn from Pharma companies, Agencies and the Conference Programme Committee, using a pre-defined set of judging criteria. These criteria covered the delivery of the presentation itself; the overall value provided by the paper to delegates and an overall score for the presentation. Presentations were videoed at the conference and judges reviewed all papers alongside the presentation slides.

EphMRA is also very pleased to announce the runners up for this award - Priyanka Trehan, MSD and Viv Farr, Narrative Health, for their paper entitled - Getting the right wavelength - developing an integrated channel strategy that's in tune with your customers.

All the scores for each paper were amalgamated and discussed by the Best Paper Judging Panel earlier this month and there was much debate about the papers - especially as scores were very close. It proved to be an exciting conclusion to a very busy summer for our judges, who spent a great deal of time reviewing all the papers in detail.

There will be more information about our winners in the December EphMRA News but EphMRA would like to congratulate all our winners on their achievement.

EphMRA would also like to thank the Best Paper Judging Panel for the JH Award for giving their time to reviewing all the papers over the summer. They are listed below: