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Award - MR Case Study

EphMRA 2011 MR Case Study Award 

Recognising the Impact of Insight

As researchers, we are increasingly challenged to demonstrate how our research impacts the business and helps shape its direction. Well here is the opportunity to do just that…

The EphMRA Pharmaceutical Market Research Award recognises and rewards innovation and impact in insight work – be it primary research, secondary research or a combination of the two.

If you’ve conducted a research project during the course of 2010 that’s particularly innovative, interesting, influential or forward-thinking, the EphMRA Judging Panel wants to hear from you.

How to enter? Read the attached PDF icon pdf. The award is free to enter; just submit a written outline of your project in case study format to generalsecretary@ephmra.org by January 31st 2011.  All submissions should be in English, in MS Word and no longer than 2 pages.

The shortlisted case studies will be announced by the Judging Panel in late February 2011, at which point the successful entrants will be given instructions for Phase 2 of the submission process (incorporating a PowerPoint deck and video).

The overall winner will be announced at the annual EphMRA Conference in June 2011.

What is the panel looking for?  Specifically, the Judging Panel will be looking for:

· A well-reasoned approach

· Understanding of the business decision the research is supporting

· The evolution of the research process

· How the research added value to the decision-making process for the client

· The extent to which the research made an impact, and in what way

· Successes, lessons and learnings along the way

Whilst we ask you to please submit as much information as possible about the product/brand involved (as well as the methodology and findings), EphMRA appreciates that anonymity may be necessary with regards to certain information.

Who is eligible?  Agency- and client-side researchers of all levels of experience and in any location.

What does the winner receive?

· An engraved trophy & certificate to display in your office

· Publication of your case study in EphMRA News (September issue)

· Posting of your case study on the EphMRA web site

· An EphMRA webinar, during which your case study will be presented to all members who wish to dial in.

Whilst there will only be one overall winner of this award the Judging Panel may, at their discretion, make Commendation Awards to other highly valued case study submissions.

Can I see last year’s winning entry?  Congratulations once again to Optimal Strategix Group, with their case study: ‘Understanding Stakeholders’ Unmet Needs to Commercialise Discontinuous Innovations’.   View full details here: http://www.ephmra.org/publications-and-resources/2010-mr-case-study-winner.aspx

Contact and questions?  Bernadette Rogers, General Manager

Email: generalsecretary@ephmra.org  Tel: +44 161 304 8262

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