EphMRA Award - Market Research Case Study
EphMRA is launching an annual award for all pharmaceutical
market researchers and this involves submitting the description of
a case study. This case study should showcase a piece of
pharmaceutical market research undertaken, and is open to agency
and client side researchers of all levels of experience and in any
location. FULL
DETAILS CAN BE FOUND HERE.
Each year the topic of the case study submissions will be
different.
In 2010, the first year, we are asking for case study
submissions on:
Positioning or Branding or Brand
Development
So, how do you enter the Case Study Award?
There is no entry fee for this award – it is free to enter.
Step 1 - In the first instance you should submit a synopsis to
EphMRA which should be a 2 page maximum written outline of the case
study. This should be in Word format. Case studies may include any
country or geographical region. The synopsis must be submitted
online from the EphMRA web site.
Time deadline for EphMRA to receive your synopsis is January
31st 2010. Submissions after this date are not possible due to the
time schedule.
Step 2 - By 3rd week in February the Judging Panel will have
assessed the synopses and feedback given.
Step 3 - The most promising synopses are then invited to make a
final case study submission, so not everyone will proceed to this
step.
This final submission should be a maximum of 8 Powerpoint slides
long along with other multi media files to ensure it is state of
the art and up to date. In addition to this a Talking head video in
a Windows media file should be submitted (max 5 minutes long)
whereby the author presents the research in English.
Time deadline for EphMRA to receive this final submission is 30
April 2010. Submissions after this date are not possible due to the
time schedule.
Step 4 - The Judging Panel will assess all entries in May and
early June 2010.
Step 5 - Winners are announced at the annual EphMRA Conference –
in June 2010.