Award - MR Case Study
EphMRA 2011 MR Case Study Award
Recognising the Impact of Insight
As researchers, we are increasingly challenged
to demonstrate how our research impacts the business and helps
shape its direction. Well here is the opportunity to do just
that…
The EphMRA Pharmaceutical Market Research
Award recognises and rewards innovation and impact in insight work
– be it primary research, secondary research or a combination of
the two.
If you’ve conducted a research
project during the course of 2010 that’s particularly innovative,
interesting, influential or forward-thinking, the EphMRA Judging
Panel wants to hear from you.
How to enter? Read the attached 
pdf. The award is free to enter;
just submit a written outline of your project in case study
format to generalsecretary@ephmra.org
by January 31st 2011. All submissions should
be in English, in MS Word and no longer than 2 pages.
The shortlisted case studies will be announced
by the Judging Panel in late February 2011, at which point the
successful entrants will be given instructions for Phase 2 of the
submission process (incorporating a PowerPoint deck and video).
The overall winner will be announced at the
annual EphMRA Conference in June 2011.
What is the panel looking
for? Specifically, the Judging Panel will be looking
for:
· A well-reasoned approach
· Understanding of the
business decision the research is supporting
· The evolution of the
research process
· How the research added
value to the decision-making process for the client
· The extent to which
the research made an impact, and in what way
· Successes, lessons and
learnings along the way
Whilst we ask you to please
submit as much information as possible about the product/brand
involved (as well as the methodology and findings), EphMRA
appreciates that anonymity may be necessary with regards to certain
information.
Who is eligible?
Agency- and client-side researchers of all levels of experience and
in any location.
What does the winner
receive?
· An engraved trophy & certificate to
display in your office
· Publication of your
case study in EphMRA News (September issue)
· Posting of your case study
on the EphMRA web site
· An EphMRA webinar,
during which your case study will be presented to all members who
wish to dial in.
Whilst there will only be one overall winner
of this award the Judging Panel may, at their discretion, make
Commendation Awards to other highly valued case study
submissions.
Can I see last year’s winning
entry? Congratulations once again to Optimal
Strategix Group, with their case study: ‘Understanding
Stakeholders’ Unmet Needs to Commercialise Discontinuous
Innovations’. View full details here:
http://www.ephmra.org/publications-and-resources/2010-mr-case-study-winner.aspx
Contact and questions?
Bernadette Rogers, General Manager
Email: generalsecretary@ephmra.org
Tel: +44 161 304 8262