EphMRA Face to Face
EphMRA now offers pharmaceutical market research courses and
workshops from basic introductions to advanced skills to broaden
knowledge and understanding of key areas within the healthcare
field. Our pharmaceutical market research courses are planned
to provide a progressive learning module linked to the product
lifecycle to meet the needs of all your market researchers:-
A - Introductory (Basic skills training)
B -Business issues related, product life cycle oriented (each B
course is independent but with no in-depth focus on methods)
C - Method related (ad hoc Master Classes with in-depth focus on
one single method)
Unique interactive pharmaceutical/healthcare market research
training courses:
| Course B1 |
Evaluating a business opportunity - The
Role of Market Research (PLC Phase I-II and
in-licensing) |
| Course B2 |
Rationally how does my product fit into
the market? (Phase III to launch) |
| Course B3 |
How do I Brand to win - The Role of Market
Research in Brand Development (Phase III to launch, line
extensions) |
| Course B4 |
How do I communicate my positioning to the
market? (Phase III to launch, repositioning and line
extensions) |
Our MasterClass - C level method
related pharmaceutical/healthcare market research training
courses address a range of topics and we periodically offer:-
- NLP
- Semiotics
- Mapping: Where is our product’s position, and where are the
others?
- The 6 biggest mistakes in Pharma Forecasting and how not to
make them.
- Segmentation
- Testing medical devices
- Presenting Market Research
- War games
- Gaining Understanding and Insight with Conjoint & Discrete
Choice
- Marketing our Market Research