Code of Conduct Training

Responsible Research - A Training Course in EphMRA's 2010 Code of Conduct

Learning Objectives. The training will be designed to provide a thorough grounding in the Code of Conduct so that delegates are well placed to commission and conduct responsible research, protecting both respondents’ rights and data integrity.

By the end of the training delegates should:

1. Understand the scope, purpose and basis of the Code

2. Appreciate the value of complying with the Code

3. Understand respondents’ rights and researchers’ responsibilities, at key project stages, by research approach, by respondent type.

4. Know what their legal and ethical responsibilities are

5. Know when and how to safeguard both respondents’ rights and data integrity

Certificate of Attendance - Delegates will be presented with a certificate of attendance after completing the training course.

Target Delegates - Both the face to face and the online training courses will be suitable for healthcare market research professionals who would like to develop or refresh their knowledge of the Code of Conduct.

The course will be designed for both company and agency personnel. It will be appropriate for those that commission, manage and execute market research, including those involved in all of the process e.g. full service agency personnel and those involved in just parts of the process, such as fieldwork agency staff, recruiters and interviewers.

The training is suitable for all levels or grades other than those completely new to market research. They require a basic understanding of different methods and the market research process.

In addition it is suitable for those that are responsible for commissioning and managing market research studies even if they are not market research professionals e.g. brand managers.

Course Content - The training course content will be based upon The Code of Conduct. The aim during the training is to tell a clear and cohesive story – the story of our legal and ethical obligations as market researchers during the life of a project. It will be important to bring the story to life with pertinent examples and illustrations. In order to communicate the sometimes complex material clearly it will also be important to have a high degree of internal consistency in terms of the format and style of the materials used.

In addition, references to the following should be made as appropriate:

Original source material e.g. ESOMAR, MRS, CASRO guidelines
More detailed information e.g. ABPI Adverse Event Reporting Guidelines
Significant individual country exceptions
The relevant section within EphMRA’s Code of Conduct
Definitions – via EphMRA’s Lexicon
Pro Formas e.g. Template for an Observer Agreement
Frequently Asked Questions

Through practical work/case studies delegates will also get an opportunity to practise interpretation of the Code, so consolidating the learning.

Delegates will not be required to do pre-work before the course.