Code of Conduct Training

Responsible Research - A Training Course in EphMRA's 2010 Code of Conduct

Programme. the course will run from 09.30 - 16.30.

Course Convenors:

Sandra McAuliffe, PRM&T Committee Chair

Peter Caley, Branding Science, PRM&T Committee member

Catherine Ayland, EphMRA Ethics Consultant

1. Introduction

2. The Code of Conduct

This section will review the Code of Conduct’s purpose, scope, key principles and fundamental rights and will explain:

· Why we have a Code of Conduct

· What underpins the Code of Conduct

· The benefits of compliance

3. Respondents’ Rights Before Fieldwork

This section will cover ethical and legal obligations when recruiting and incentivising respondents including variations by respondent type and methodology, delegates will learn:

· What respondents must be told when recruited

· What must be documented

· How to use client databases and physicians when recruiting

· What sort of incentives can and cannot be offered

4. Respondents’ Rights During Fieldwork

This section will cover rights and responsibilities when fielding a study and will include variations by respondent type and methodology, delegates will learn:

· How to ensure questions and stimulus are presented fairly

· What can and cannot be done when recording and observing fieldwork

· What adverse event reporting requirements exist

5. Respondents’ Rights After Fieldwork

This section will cover what can and cannot be done when using MR findings and how data should be protected, delegates will learn:

· How to report MR responsibly

· How to store data securely

6. Conclusions & Close