Lexicon

Know Your Adnorms From Your Adbugs?

If not, then help is just a few clicks away – for EphMRA has just launched the Sixth Edition of the Lexicon, now available online.  also available in pdf format.

From ‘A Posteriori’ through to ‘Z Test’, the EphMRA Lexicon offers concise definitions of every conceivable term used in healthcare market research.

The new Sixth Edition – the result of a complete review by the EphMRA Primary Research Methods & Training Committee (PRM&T) – contains many new additions and revisions that bring it right up to date. In fact, with more than 1600 terms, it is our largest and most comprehensive edition so far.

In addition to its original booklet form, the Lexicon is now also available in searchable format online – making it an even more valuable companion for healthcare market researchers industry-wide.

For the Lexicon to be of optimum relevance and value, it must be continually refreshed; if you have any suggested additions or revisions for us to consider, just let us know via the Contact Us form on the EphMRA web site.