Standards Code

EphMRA Code of Conduct

The EphMRA Code of Conduct for International Healthcare Market Research.  The Comprehensive Guide for today’s International Healthcare Market Researcher.

EphMRA Code of Conduct - Updated December 2011 - now includes Social Media Guidelines

Changes made to the Code since 2009 - at a glance - updated December 2011

Code Proformas

Code translated into French, German, Italian and Spanish

Enquiry Service - free to Members

Code FAQs - If ever you need clarification on any aspect of the EphMRA Code of Conduct, don’t hesitate to use our Code Query Service.  Many members have already done just that – and here, for the benefit for all, are some of the anonymised questions and EphMRA’s answers.

Country Updates and News

As international healthcare market researchers, we need up-to-date, sector-specific guidance on the critical issues affecting our industry.  That’s why, in our biggest and most important initiative for 2009, EphMRA has created a brand new Code of Conduct for healthcare market research - replacing the previous Joint Code with ESOMAR.

Now more than ever before, researchers from both client and agency side are equipped to define and safeguard the rights of respondents and protect data integrity.

About the Code of Conduct - A milestone in EphMRA’s pursuit of excellence in professional standards and practices, the new Code provides:

·         An international healthcare industry focus

·         New & important guidance on legal, ethical and data protection issues

·         Vital updates to relevant points from the existing Code

·         Synchronicity with local country codes

·         A Code Enquiry Service for Members (submit enquiries here)

·         Planned annual updates to address both current and future needs.

(Please do not contact the EphMRA Steering Group or Ethics Group direct with any questions - please use the Enquiry service via the online form).