Brand New - EphMRA Code of Conduct
Introducing the EphMRA Code of Conduct for
International Healthcare Market Research.
The Comprehensive Guide for today’s International
Healthcare Market Researcher.
EphMRA Code of Conduct - updated 5
March 2010
Changes
made to the Code since 2009 - at a glance
As international healthcare market
researchers, we need up-to-date, sector-specific guidance on the
critical issues affecting our industry. That’s why,
in our biggest and most important initiative for 2009, EphMRA has
created a brand new Code of Conduct for healthcare market
research - replacing the previous Joint Code with ESOMAR.
Now more than ever before, researchers from
both client and agency side are equipped to define and safeguard
the rights of respondents and protect data integrity.
About the Code of Conduct - A
milestone in EphMRA’s pursuit of excellence in professional
standards and practices, the new Code provides:
· An international
healthcare industry focus
· New &
important guidance on legal, ethical and data protection issues
· Vital updates to
relevant points from the existing Code
· Synchronicity
with local country codes
· A Code Enquiry
Service for Members (submit enquiries
here)
· Planned annual
updates to address both current and future needs.
(Please do not contact the EphMRA
Steering Group or Ethics Group direct with any questions - please
use the Enquiry service via the online form).
The Team Behind the Code
The new Code was developed by a dedicated
EphMRA Steering Group, led by Bob Douglas, and supported by the
EphMRA Ethics Group and an independent consultant.
EphMRA would like to thank:
The EphMRA Code of Conduct Steering
Group:
o Bob Douglas, Synovate
Healthcare, Associate Member on EphMRA Board
o Georgina Butcher,
Astellas Pharma Europe, EphMRA Board Member
o Piergiorgio Rossi, SGR
International, Associate Member on EphMRA Board
o Bernadette Rogers, EphMRA
General Secretary
The EphMRA Ethics
Group (from the countries covered by the Code).
o Eric Robillard - GfK
(France)
o Werner Palancares - GO
Medical Fieldservice (Germany)
o Piergiorgio Rossi - SGR
International (Italy)
o Beatrice Redi - Schering
Plough (Italy)
o Ignacio Macias -
Psyma-Iberica (Spain)
o Heike Baumlisberger - BMS
- BHBIA representative (UK)
o Richard Vanderveer - GfK
(USA)
o Kim Gray - IMS Health
(USA)
Independent Ethics
Consultant
o Catherine Ayland
Optimising the Code’s Impact
- You, our members, can help EphMRA to optimise the
implementation and impact of the new Code of Conduct. Please
help us drive awareness of the Code and its value by sharing it
with your affiliates, local branches and senior managers.
For more information please contact
EphMRA at generalsecretary@ephmra.org