29th March 2017
Webinar: Advanced Quantitative Methods & Analytics
25 April at 13.30 - 14.30 UK time
In an increasingly complex marketplace pharmaceutical companies face many challenges when launching and marketing their products; suitable market research methodologies are required to support decision makers. Previously, EphMRA have held webinars on advanced quantitative methods such as segmentation and conjoint measurements and with this upcoming webinar we want to present alternative trade-off methodologies.
These can help you answering business questions such as 'Which concept is preferred most by healthcare professionals. Is my new Target Product Profile unique in this competitive market', or 'What product claims and messages will drive most interest', without turning to a full conjoint technique that rates attributes and levels.
Hence, this webinar will focus on adjunct trade-off analysis such as MaxDiff (Maximum Difference scaling also known as best/worst case analysis), advanced ranking methods such as anchored ranks, forced difference ratings or even 'simple' ranking and allocation exercises to weigh the various attributes or to focus only the most important.
In the webinar, we will explain which business questions they can address, when to use these methodologies and why they are appropriate. Also practical examples will be shared and some examples of outcomes given - including the do's and don'ts.
Speaker: Robert Dossin, European Client Solutions Director, SKIM
Convenors: Alexander Rummel, Aurum Research and An-Hwa Lee, Research Partnership - both LDC members
The webinar is free to members only.