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A Truths, Myths and the Future - EphMRA Conference - Athens June 2006 Conference Papers - available here
Session 1 - Context The World of Demographics and the Demographics of the World. A Pharmaceutical Opportunity? - Prof David Foot - University of Toronto - Canada How the Healthcare Demographics Opportunity was approached by Abbott Laboratories - Anne Loiselle - Abbott Laboratories - USA Getting the Measure of Local Demand - Debbie Kobewka - IMS Health - UK From Strategic Marketing to Strategic Market Management - Francois Lucas - Pope Woodhead - UK and Philip Rush - Novartis Pharma - Switzerland Session 2 - Hot Truths Reporting Adverse Event and Market Research - The why, what, how and when? - Nora Cashion - Altana Pharma - USA and Pia Nicolini - Brintnall & Nicolini - USA Is Procurement Jeopardising the Relationship between the Market Research and the Agency? Francois Feig and Mathias Grunewald - Merck KGaA - Germany Parallel Session Road Map Feedback and Take Away Actions - Nigel Burrows - IMS Health - Italy Session 3 - Methodology Going Beyond 'research as we know it' - Jon Chandler and Peter Winters - Brand Health International - UK Provocation: a new approach to diagnose the truth - Applications in Market Research - Elena Mosicheva and Tatyana Ziglina - MarketSense - Russia Session 4 - Data Maximisation Enduring Value - Brian Benedetti Williams - IMS Health Management Consulting - UK and Jim Inglis - Jim Inglis Computer Consultants - UK Can you Just Update this Chart for Me? Christoph Petersen - Altana Pharma - Germany and Marion Wyncoll - Themis - UK Session 5 - Technology Being the Healthcare Consumer - Constellations, Systems and Techniques - Jane Shirley - Insight International - UK Enlightenment: Gaining Understanding from a Technology assisted Ethnography Approach - Amy Duckett - Synovate Healthcare - UK
2006 CONFERENCE PHOTOS
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