Dropzone 2009 Conference

2009 Conference - Evolution or Revolution

Wednesday 17 June 2009

1. Surviving the Storm – Dom Mee – Maritime Explorer, UK

- no slides available. Speaker bio.

2. Slaying a Sacred Cow. Linda Grosjean - F.Hoffmann-La Roche Ltd, Switzerland and Orlando Wood - BrainJuicer, UK

3. The great leap forward: how being consumer-centric can revolutionise pharmaceutical marketing. Janet Winkler - in-sync, Canada

- Slides. Speaker bio.

4. The Top 10 Best Secrets of Consumer Marketing. Trevor Acreman - Millward Brown, UK

- Slides. Speaker bio.

Thursday 18 June 2009

5. John Bell - 'Why Patients Don't Listen’ and ‘Why Patients don’t take their Medication as Prescribed'.

- no slides availale. Speaker bio.

6. Deploying Webconferenced Focus Groups to Plan Patient Support Programs. Walt Harris - Genzyme Corporation, USA

- Slides. Speaker bio.

7. Patient centred innovation in medical device design. Shayal Chhibber - PDD Group Ltd, UK

- Slides. Speaker bio.

8. Ethnography 101: getting the most out of patient ethnographic research. Johanna Shapira - Ipsos Health Division, UK

- Slides. Speaker bio.

9. Situational simulation – will formulary committee members play the game? Eva Kulla – SKIM Healthcare, The Netherlands

- Slides. Speaker bio.

10. Research as an Agent of Change in pharmemerging Asia. Marc Yates - The Research Partnership, Singapore

- Slides. Speaker bio.

11. Pharma is a foreign country: they do things differently there. Approaching pharmaceutical research from a Consumer Research perspective. David Pearmain – Holden Pearmain, UK

- Slides. Speaker bio.

12. Soapbox - Hot Topic Update – Think about which Scale you use! Josh Rossol - Ziment, USA

- Slides. Speaker bio.

Stephen Godwin, Synovate Healthcare also gave a soapbox speech about the image of the pharma industry.

Conference photos

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