IMM 2011

IMM 2011

The EphMRA IMM (Interim Members Meeting) took place on 1 February 2011 at the Sheraton Hotel, Frankfurt Airport.  The event was open to Members only and is free of charge.  The programme is here in full and in brief below.

09.45 – 10.15 Networking and Welcome Coffee

10.15 – 11.15 Full Members Meeting

10.15 – 11.15 Associate Members Meeting

11.20 – 11.40 Networking coffee

11.45 – 12.45 Eva Edery, IMS Health, Senior Principle in Thought Leadership.  Impact of healthcare reforms in EU – which ways to win in the new environment? (an adaptation for market research of the Senior Managers presentation)

12.45 – 13.50 Networking lunch

14.00 – 14.30 Marc Van Tendeloo, Partner, AX's Consulting.  Wanted: a new-style researcher to deal with the complexity of the market access process.

14.35 – 15.05 Graham Page, Executive Vice-President, Consumer Neuroscience, Millward Brown.  Digging Deeper: Using neuroscience-based research effectively  

15.05 – 15.20 Networking coffee

15.25 – 15.55 Monica Gangwani, Director, Synovate Healthcare India.  India … Impact of Changing Lifestyle on Patient attitudes towards Healthcare

16.00 – 16.30 EphMRA Code of Conduct Update. An update on recent developments from the Ethics Group

16.30 – 17.00 Networking Cocktail