EphMRA Meeting on 19 September 2017, Basel Switzerland
Programme revealed for EphMRA's Switzerland Meeting - 19th September
EphMRA has officially revealed details of the informative and insightful programme for its Switzerland Meeting set to be convened in Basel on Tuesday 19th September.
PLEASE NOTE: Due to a significant fire at Gasthof zum Goldenen Sternen recently, this venue will not be available for our meeting on 19th September, so a new venue has been recommended approx. 1.8km away from Sternen. The new venue details are:
Restaurant Schuetzenhaus Basel
Phone +41 61 272 67 60
The meeting, which will take place in English, boasts three sessions featuring an array of enlightening speakers and papers.
It starts at 1.30pm (Swiss time) with registration and coffee, and will finish around 5pm, followed by an opportunity to network with colleagues over a drink and some delightful canapes.
In the first session at 2pm, Neil Rees & James Weybourne of The EarthWorks Insights will discuss 'Opportunities for research to find its feet in the evolving mHealth world'. This session will explore how mHealth is being used in healthcare to improve patient lives and how pharma companies are using technology to demonstrate improved clinical outcomes.
At 2.40pm, GfK's Korey Johnson will lead 'Digital assets' bridging the gap between understanding and designing for complex user populations'. This will contrast traditional market research with user experience research and the implications of focusing on the 'user' rather than 'consumer' of the product to be marketed.
Then at 3.20pm, Fenna Gloggner and Jess Woodhead of HRW, will deliver 'Reality check: how stimulus choice impacts on your finding.' A session first presented at the EphMRA conference in Amsterdam in June, this paper explores how traditional market research stimuli forces participants to assimilate and imagine scenarios outlined on paper and make decisions 'cold and hard'.
The event will be convened by Florie Blaudin de The, Carlos Oliveros and Miguel Cuberos of
F. Hoffmann-La Roche and Chantal Bayard from GfK.
The meeting will be held entirely in English. The overall theme of the meeting will be announced shortly. There will be a meeting registration fee for Associate Members/suppliers and pharma non members to pay. Pharma member companies can attend for free. All Associate Member/supplier speakers need to pay the registration fee to attend and speak.