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EphMRA Germany Meeting Berlin 17 April 2018

EphMRA Germany Meeting, Berlin on 17th April 2018

We are delighted to be returning to Berlin for our 7thmeeting next year!  The meeting will comprise of a mix of papers and discussions and will be held in German, with no translation available for attendees.

The meeting will again take place at the wonderful restored church in Berlin:

Umweltforum Auferstehungskirche

Pufendorfstrasse 11

1029 Berlin


The meeting will be convened by:

Yvonne Engler, Bayer Pharma AG

Atanaska Gospodinova, Ipsos Healthcare

Katja Birke, Produkt + Markt


We are looking for papers for the meeting day that will resonate with colleagues working in healthcare business analysis/market research.  
We are particularly interested in receiving your ideas on the topics below but would welcome any ideas you have which will appeal to a wide ranging audience:
  • Patient research: the challenges faced by both agencies and pharma companies. This could include the challenges of digitalisation and consumer communications and how these are being overcome.  Expectations of marketing on MR/BI to test digital solutions are proving challenging, so it would be good to hear case studies on this topic and how agencies/pharma are overcoming the challenges
  • Data privacy: the implications on MR/BI and how this is impacting on daily life in the industry.   What does this mean for MR/BI?
Please click here for the submission form for you to use for your ideas.
The deadline for submission is Monday 6th November, so don't miss out on this great opportunity to speak at, what we expect to again be a highly popular meeting!  Please send your submissions to Caroline Snowdon, Events Manager, 

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