EphMRA Germany Meeting Berlin 17 April 2018
EphMRA Germany Meeting, Berlin on 17th April 2018
We are delighted to be returning to Berlin for our 7thmeeting next year! The meeting will comprise of a mix of papers and discussions and will be held in German, with no translation available for attendees.
The meeting will again take place at the wonderful restored church in Berlin:
The meeting will be convened by:
Yvonne Engler, Bayer Pharma AG
Atanaska Gospodinova, Ipsos Healthcare
Katja Birke, Produkt + Markt
- Patient research: the challenges faced by both agencies and pharma companies. This could include the challenges of digitalisation and consumer communications and how these are being overcome. Expectations of marketing on MR/BI to test digital solutions are proving challenging, so it would be good to hear case studies on this topic and how agencies/pharma are overcoming the challenges
- Data privacy: the implications on MR/BI and how this is impacting on daily life in the industry. What does this mean for MR/BI?