Prologue
Keynote One - 'You a Movie' - David Pearl - UK - Presentation not available Keynote Two - 'Evolution - A Journey from the Past to the Future' - Allan Bowditch - Ziment - USA and Graham Lewis - IMS - UK - Bob Douglas - Synovate - UK and Nigel Burrows - IMS - Italy Session 1 - Mission Impossible
Stop Screening out Poor People - Michael Kelly - Consumer Health Sciences and imap Research - USA Parallel Hot Topic Session Has online research in healthcare gone too far? - or does it still have much further to go? Piergiorgio Rossi, SGR international - Andreas Moeller, AnswerS Pharmaceutical Marketing - Jerry Arbittier, All Global - Asif Javed, Medefield Europe Parallel Hot Topic Session How, if at all, will the developing healthcare environment alter the skills of those we employ in market research? Steve McDermott, McThinking - Lorna Walters, Reckitt Benkiser - David Smith, DVL Smith Group Winning the Hearts and Minds of New Customers - Phil Mellor - Adelphi - USA (this presentation is a video file - please contact the speaker direct - phil.mellor@adelphigroup.com for a copy) Session 2 - Back to the Future
Taking a Scientific Approach to Pharma Advertising - Jack Bush - Alcon - USA What Lies Beneath? Using advanced qualitative techniques to really understand the consumer - Graeme Chrystal - Zaicom Research - UK and Neil McPhee - Nuance Research Limited - UK Session 3 - Men in Black
Conducting Revolutionary Research in Preparation for an Evolutionary Pharmaceutical Market - Richard Vanderveer - GfK US Healthcare Companies - USA A Man in Black 'You know the difference between me and you? I make this look good - Steve McDermott - UK Moving Market Research to the Forefront of the Pharma Organisation - Saeed Motahari - Abbott - USA Summary of Road Map Outcomes