Dropzone 2007 Conference

A Look through the Kaleidoscope - Malta, June 2007

Conference Papers - available here

Pre-Conference Session - Adverse Events through the Looking Glass

Hot Topics Update - Adverse Events - Allan Bowditch - Ziment - USA and Dan Fitzgerald - GfK V2 - USA
Adverse Events Guidelines
Adverse Events Background Information
 
Session 1 - New Business Models

Financial Health of the Pharmaceutical industry: Wall Street's Perspective - Timothy Andersen - Prudential Equity Group - USA
 
Parallel Universes - Charting Healthcare's Possible Futures - Kim Slocum - KDS Consulting - USA
 
The Future Rx'ing Dilemma - Sarah Fuller and Jim McDermott - Decision Resources Inc - USA
 
Unlocking Growth in China - Yehong Zhang - IMS Health - China
 
 
Session 2 - Extending our Reach

Boosting Brand Growth Now in Emerging Markets - Kurt Kessler - ZS Associates - USA
 
Impact of PCP Beliefs on Future Pharma Marketing - Jackie Morgan - Adelphi International Research - UK
 
The Epidemiology of Disease in Emerging Markets and Challenges to estimating Patient Populations: Focus on China - Michael McGuill and Nikhil Mehta - Decision Resources Inc - USA and UK
 
 
Session 3 - Above and Beyond

Improving the Accuracy and Flexibility of MR Models to Address Evolving Management Needs - John Tapper - Ziment - USA and Andrew Scott - Ziment - UK
 
The Breast Cancer Journey......it's as vital as the air that they breathe......Julie Buis - Aequus Research - UK
 
Leveraging Market Research Data for Outcome Research Publications - Michael Kelly - Consumer Health Sciences & imap Research - USA
 
 
Session 4 - The Trial

Is it Legal to Conduct Market Research?
 
Defending Attorney: Stephen Godwin - Synovate Healthcare - UK
Prosecutor: Allan Bowditch - Ziment - USA
 
The Charge: 
Marketing research/intelligence is becoming fatally compromised due to legal battles about privacy, adverse event reporting and its changing role within the pharmaceutical marketing environment.

 

2007 CONFERENCE PHOTOS

http://www.lauphot.be/events

user name: ephmra
password: 2007 

Post Conference News - click here 

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