2011 Shanghai Conference
Download
conference photo round up (.pdf 4MB)
2011 Shanghai Conference presentation files
1.
A Humble View on our Greatest Opportunity. David
Richardson, Ipsos.
Download audio/slides (.wmv 47MB)
2.
Market Research in China - survive or thrive. Hairuo
Wang, GSK China.
Download audio/slides (.wmv 82MB)
3. Capitalising
on the Opportunities for Premium Priced Therapeutics in
China. Mandy Chui, IMS Health
4. Korea - another
BRIC in the Wall? Jinkyung Kim and Seon-Young Kang, Ipsos
Korea.
Download audio/slides (.wmv 56MB)
5.
Understanding the Asia Consumer/Patient. Marc Yates and
Kah Huey Loh, The Research Partnership.
Download audio/slides (.wmv 65MB)
6.
Identifying new business opportunities in China's low-end
market. Jamson Huang, Livingston Market
Consultants.
7. Putting
Patients First. K Nagendra Prasad, MSD
Pharmaceuticals.
Download
audio/slides (.wmv 51MB)
8.
Think you know what your physicians want? Think again!
Implicit positioning for western brands in an Asian
market. Soumya Roy and Shanice Lam, Hall and Partners,
Jigsaw.
Download audio/slides (.wmv 84MB)
9. Patient
Education or Patient Customer Experience Management? Paul
Zhou and Matthew Lu, Illuminera Strategy.
10.
EphMRA Study - BRIC Internet Access amongst Physicians.
Download audio/slides (.wmv 29MB)
11. Code of Conduct - Update