2011 Conference
Posters presented by the
Authors
Files from the Masterclasses (members
only via password)
Talking Heads Video 1
Talking Heads Video 2
Talking Heads Video 3
1.
Smarter Healthcare - Katherine Holland,
General Manager, Global Life Sciences Industry, IBM
Corporation
Download audio/slides
(.wmv -122MB)
2.
Quo Vadis? Healthcare Reform in the US. Charlotte E. Sibley,
Sibley Associates and Dan Hoffmann, PBRA - USA
Download audio/slides (.wmv -102MB)
3.
Pharmemerging Markets - chasing future growth
opportunity. Alan Harrison, General Manager, IMS Global
Market Measurement Offerings, UK
Download
audio/slides (.wmv -97MB)
4.
Five pillars to success - developing a framework for emerging
markets market research. Steve Kretschmer, Global Head of
Emerging Markets Research (Turkey), Ipsos and Beyza Ozel, Strategic
Planning and Marketing Excellence, Novartis Turkey
Download audio/slides (.wmv -104MB)
5.
Free to Access Data Sources Project - from the EphMRA
Syndicated Data Committee. Marion Wyncoll, Themis, UK
Download audio/slides (.wmv -68MB)
6.
The emergence of biosimilars - how they are different from generics
and what are the implications for marketing? Toralf Haag, Chief
Financial Officer, Lonza Group Ltd, Basel, Switzerland and Chris
Krattiger-Savelkouls, Head of Global Marketing, GfK HealthCare,
Basel, Switzerland
Download
audio/slides (.wmv -121MB)
7.
Revising the Pharma Business Model: Online Brand Communities - a
new medium for Business. Andrew Reid, Managing Director,
VERVE, UK and Allan Bowditch, Board Director, PharmaGems, USA
Download audio/slides (.wmv -57MB)
8.
Market Accessibility - a dip into reality. Ana Schaeffer,
Managing Director, Psyma Pesquisas de Marcado Ltda, Brazil and
Simeon Pickers, Deputy Director, Psyma Latina S.A de C.V.,
Mexico
Download audio/slides (.wmv -77MB)
9. Does
Your Company’s Self Image Reflect Social Media Reality?
Henry Gazay, CEO, Medimix, USA and François Noailles, Director of
Global Market Research, Pierre-Fabre Medicament, France
Download audio/slides (.wmv - 77MB)
10.
Assessing Optimum Pricing in the Indian Market. Sangita
Salunke, Associate Director of Market Research, Sanofi-Aventis,
India and Gauri Pathak, General Manager (India), Kantar Health
Download audio/slides (.wmv - 56MB)
11. Customer
closeness through social media: Stepping it up by stepping
alongside. Su Meddis, Business Intelligence Director,
AstraZeneca (UK) and Nigel Griffiths, Director, Insight Research
Group, UK
Download audio/slides (.wmv - 73MB)
12.
Can lessons from other sectors help increase return on investment
from marketing and communications for global pharmaceutical
companies? Nick Molden, Managing Director, Oxford
Indices, UK
Download
audio/slides (.wmv - 52MB)
13.
Debate - Consumer Researchers Do it Better!
Download
audio/slides (.wmv -165MB)
14.
Code of Conduct 2011 Update - Bob Douglas, EphMRA Ethics
Group.
Download
audio/slides (.wmv - 30MB)