Dropzone 2010 Conference
2010 Conference - Business as Usual
1.
Matthew Fraser – key note speaker – From Buzz to Biz: the
Social Media Challenge for Pharma and Health Care
2. Age old vs. New age techniques; when to embrace the thrill of
the new and when to ‘stick to the knitting’. Carolyn Chamberlain
and Tracey Brader, Praxis Research & Consulting, UK
3.
Will Market Researchers be the Neanderthals of Homo Marketingus?
Henry Gazay, Medimix International and Alex de Carvalho, Adjunct
Professor Social Media, University of Miami, USA
4.
Assessing the ‘value of knowing’ for reimbursement bodies. Koenraad
Dierick, SuAzio Consulting, Belgium
5. Healthcare marketing Research in the years to come: Not Business
as usual. Richard B. Vanderveer, GfK Healthcare, USA
6. Directionally right or precisely wrong? Harvesting and linking
the best, if disparate, public domain data with secondary data for
real market insight. Marion Wyncoll, Themis, UK and Kathryn Jones,
Kariad Partners, USA
7.
Dumb it Down at your peril; losing face to face research is like
‘Marketing by Numbers’. Stephen Godwin, Synovate Healthcare,
UK
8. Getting answers without asking questions. Analysing online
conversations about common health problems with aging. Niels
Schillewaert, Insites Consulting, Belgium
9.The importance of health insurances as a target group for the
pharmaceutical industry - consequences for market research. Ludwig
Prange, Berlin Chemie and Markus Schoene, YouGovPsychonomics,
Germany
10.United Breaks Guitars - The Rise of the Prosumer - Steve
Thompson, Ipsos CPG and Sarah Phillips, Ipsos Health, UK.
2010 JH Award Winner - Best Paper
11. Bringing innovation to Market by understanding customer needs -
customer targeting for launch of an innovative new product. Jordan
Bayless, Optimal Strategix, USA
12.
Enabling Bio/Pharmaceutical Pricing Strategies by integration
across customers & constructs. Sanjay Rao, CRA Life Sciences,
USA
13. A Fair Trial. Anna Williams and Neil Rees, Hall & Partners
Health, UK
14. Seeing is not believing - a critical review of Eye-tracking in
Communications Research. Nigel Griffiths, Insight Research Group,
UK
15. Its life Jim but not as we know it…..Julie Curphey and Marianne
Fletcher, Pfizer Ltd, UK
CONFERENCE PHOTOS
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