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Code of Conduct

Key Research Stages – During Fieldwork

J. Information to be Communicated at the Start of Fieldwork


The following information should be provided to MR subjects at the start of fieldwork, even though much of this information will have been communicated at recruitment:

  • Details about the true nature and purposes of the study
  • What will happen to the information they give
  • Details of any viewing or recording
  • Country-specific requirements for adverse event reporting

5.2 EphMRA does not recommend the use of sales representatives as market research interviewers.  
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