PRM&T Committee
Committee Members
| Sandra McAuliffe |
PRM&T Committee Chair |
UK |
| Julie Buis |
Aequus Research |
UK |
| Peter Caley |
Branding Science |
UK |
| Kurt Ebert |
F.Hoffmann La Roche Ltd |
Switzerland |
| Anna Garofalo |
Double Helix Development |
UK |
| Werner Gorath |
Nycomed |
Germany |
| Stephen Grundy |
Marketing Sciences |
UK |
| Henrik Zoeller |
Gruenenthal |
Germany |
| Rachel Sewell |
AstraZeneca |
UK |
| Alexander Rummel |
Psyma International Medical Marketing Research
GmbH |
Germany |
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Objectives
To maximise the potential
of new methods and techniques in Pharmaceutical Primary Marketing
Research
PRMT Course Details and Rationale
EphMRA now offers courses and workshops from
basic introductions to advanced skills to broaden knowledge and
understanding of key areas within the healthcare field. Our
courses are planned to provide a progressive learning module linked
to the product lifecycle to meet the needs of all your market
researchers:-
A - Introductory (Basic skills training)
B - Business issues related, product life
cycle oriented (each B course is independent but with no in-depth
focus on methods)
C - Method related (ad hoc Master Classes with
in-depth focus on one single method). MasterClass - C level
method related courses address a range of topics
and periodically include:-
- NLP
- Semiotics
- Mapping: Where is our product’s position, and where are the
others?
- The 6 biggest mistakes in Pharma Forecasting and how not to
make them.
- Segmentation
- Testing medical devices
- Presenting Market Research
- War games
- Gaining Understanding and Insight with Conjoint & Discrete
Choice
- Marketing our Market Research