Foundation
The EphMRA Foundation Committee has been established to support
and fund original projects in the international healthcare market
research and business intelligence fields. EphMRA Member
companies will be able to benefit from these added value projects
since they will provide incisive information and knowledge and
address important issues - relevant to the Industry today and
tomorrow.
EphMRA retains full copyright and publishing
rights to each completed project and will publish the findings to
all EphMRA Member Companies and any other relevant
parties.
The Foundation Committee comprises:
| Sally Birchall |
EphMRA - Chair, UK |
| Angela Duffy |
The Research Partnership, UK |
| Felicina Itote |
Abbott, USA |
| Christin Firchau |
Pfizer, Germany |
| Jessica Santos |
Worldone, UK |
| Steve Kretschmer |
Ipsos, Turkey |
| Su Meddis |
AstraZeneca, UK |
| Philip Stern |
Professor of Marketing, Loughborough University, UK |
Foundation Projects
Recently completed in 2011:BRIC Physicians
& the Internet
•Where & how do physicians in Brazil,
Russia, India & China access the internet?
• Are they willing to take part in
futuremarket research studies?
•What factors prompt that decision?
Commissioned by the EphMRA Foundation
Committee, the research study will uncover usage and attitudes of
GP’s (or country equivalent) and Specialists (Cardiologists,
Oncologists and IM’s) across Brazil, Russia, India and
China.
The results are available now to members and
provide vital, up-to-date guidance for market researchers
conducting online research in these markets.
3 agencies were chosen to undertake the study
on behalf of EphMRA:
Medimix for Brazil and China; Evalueserve for
India; and Top of Mind for Russia.