PRM&T Previous Course Details

	ANNUAL SPRING TRAINING WORKSHOPS
2007	Segmentation How to Target and Promote to the Customer
2006	The Role of Marketing Research in Pharmaceutical Forecasting
2005	Segmentation How to Target and Promote to the Customer Effectively
2004	Positioning Getting it Right
2003	Segmentation How to Target and Promote to the Customer Effectively
2002	Developing and Evolving the Brand
2001	Positioning Getting it Right
2000	Branding the Future in Pharmaceuticals
1999	Internet A Worldwide Tool for Pharma MR
1998	Masterclass in Portfolio Management
1997	No Workshop held
1996	Forecasting Product Performance for a Global Market
1995	Pricing Research in a Changing Environment
1994	Translating Market Research into Marketing Action
1993	Quality Control in Primary Reserach
1992	Health Economics
1991	Patient Research

	ANNUAL CONFERENCE WORKSHOPS
2007	Presenting Market Research Data ThinkStoryLine How to avoid death by PowerPoint
2007	The 6 biggest mistakes in Pharma Forecasting and how not to make them
2007	Mapping Where is our product's position and where are the others?
2006	Masterclass Presenting Market Research Data
2006	Masterclass NLP Neuro Linguistic Programming
2005	Masterclass Leading Edge Research Beyond the Norm Advanced Qualitative Techniques
2005	Gaining Understanding and Insight with Conjoint and Discrete Choice Models
2004	How Internet Research Has Changes Our Lives
2004	Evaluating Licensing Opportunities
2003	Brand Equity Management
2003	Value and Pricing: A continuous challenge
2002	Positioning Getting It Right
2002	Internet Research: Pushing the Boundaries
2001	The Online Research Revolution
2000	Harnessing the Potential of the Internet