The purpose of EphMRA is to develop and improve standards and
techniques in Europe for market research in the field of health and
healthcare, and to strengthen the role of the Association in the
relevant decision-making processes in order to support its members
in their international activities and to create transparency to the
general benefit. Our mission, aims and objectives are shared
by our sister organisation in the USA, the PBIRG, in order to
ensure mutual benefits to all international healthcare
EphMRA assists its members to:
- Improve strategic decision-making throughout all member
- Enhance the image of marketing research by improving techniques
and methods in pharmaceutical marketing research and drives
suppliers to provide cost effective solutions.
- Provide recognised standards by continuously supporting and
actively participating in establishing high levels of standards and
quality control in pharmaceutical marketing research.
You can also find out more about the brand
NEW EphMRA Code of Conduct.