About us

The purpose of EphMRA is to develop and improve standards and techniques in Europe for market research in the field of health and healthcare, and to strengthen the role of the Association in the relevant decision-making processes in order to support its members in their international activities and to create transparency to the general benefit.  Our mission, aims and objectives are shared by our sister organisation in the USA, the PBIRG, in order to ensure mutual benefits to all international healthcare companies.

EphMRA assists its members to:

• Improve strategic decision-making throughout all member companies.
• Enhance the image of marketing research by improving techniques and methods in pharmaceutical marketing research and drives suppliers to provide cost effective solutions.
• Provide recognised standards by continuously supporting and actively participating in establishing high levels of standards and quality control in pharmaceutical marketing research.

You can also find out more about the brand NEW EphMRA Code of Conduct.