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2008 conference

2008 Conference

2008 Conference - A Night at the Movies Conference Papers - available here

Prologue

Keynote One - 'You a Movie' - David Pearl - UK - Presentation not available

Keynote Two - 'Evolution - A Journey from the Past to the Future'
- Allan Bowditch - Ziment - USA and Graham Lewis - IMS - UK
- Bob Douglas - Synovate - UK and Nigel Burrows - IMS - Italy

Session 1 - Mission Impossible

Stop Screening out Poor People
Michael Kelly - Consumer Health Sciences and imap Research - USA

Parallel Hot Topic Session Has online research in healthcare gone too far? - or does it still have much further to go?
Piergiorgio Rossi, SGR international - Andreas Moeller, AnswerS Pharmaceutical Marketing - Jerry Arbittier, All Global - Asif Javed, Medefield Europe

Parallel Hot Topic Session How, if at all, will the developing healthcare environment alter the skills of those we employ in market research?
Steve McDermott, McThinking - Lorna Walters, Reckitt Benkiser - David Smith, DVL Smith Group

Winning the Hearts and Minds of New Customers - Phil Mellor - Adelphi - USA (this presentation is a video file - please contact the speaker direct - phil.mellor@adelphigroup.com for a copy)

Session 2 - Back to the Future

Taking a Scientific Approach to Pharma Advertising
Jack Bush - Alcon - USA

What Lies Beneath? Using advanced qualitative techniques to really understand the consumer
Graeme Chrystal - Zaicom Research - UK and Neil McPhee - Nuance Research Limited - UK

Session 3 - Men in Black

Conducting Revolutionary Research in Preparation for an Evolutionary Pharmaceutical Market
Richard Vanderveer - GfK US Healthcare Companies - USA

A Man in Black 'You know the difference between me and you? I make this look good
Steve McDermott - UK

Moving Market Research to the Forefront of the Pharma Organisation -
Saeed Motahari - Abbott - USA

Summary of Road Map Outcomes

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