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2016-Conference

Here are the papers from the 2016 Frankfurt conference.

The workshop files will be uploaded when ready to the members area (via password)

Conference Opening and President's Award 2016
Dr Thomas Hein - EphMRA President Slides
Taming Tigers: Accomplishing "Mission Impossible"
Jim Lawless - Keynote speaker Slides 
Evolutionary change in the life sciences industry - how can we survive?
Brian Smith, Pragmedic - Plenary Slides
Insights that link Invention to Innovation: prototyping research and its role in innovation in pharma
Mike Rea, IDEA Pharma - Plenary Slides
Are you using LinkedIn effectively? The power of LinkedIn - getting the most of this powerful tool in business
Session 1 - Mark Williams, Mr LinkedIn Slides
Patient centricity - if not now, then when?
Session 2 - Anna Perez-Finney/Reenu Dosanjh, Merck and Nadine van Dongen, Patient Intelligence Slides
Hot topics round table discussion - how to increase respondent engagement
Session 3 - France Desbuquois and Ceri Thomas, Medicys.  Carly Brown, Liberating Research Slides
M-Health - Endless opportunities for change, are you ready?
Session 4 - Hannah Mann, Hall & Partners and Nathan Beaver, KPMG Slides
Delivering for patients by putting patients first
Session 5 - Rachel Jones, AstraZeneca No slides will be available
Let's get it out of our system (1) - a perspective on Behavioural Economics and Pharma MR

Session 6 - Andrew Bajorek and Katy Irving, HRW

Slides
How sensitive research topics can profit from humour and playful stimulus material
Session 7 - Future Leaders - Julia Eymann, GIM Slides
Don't be tied to the TPP: Engaging our respondents
Session 7 - Future Leaders - Rebecca Hulme, Strategic North Slides
Co-creation - the fast track to better results
Session 7 - Future Leaders - Johanna Glaser, Point-Blank International Slides
Evaluation of the digital channels to improve customer responsiveness in the Pharmaceutical Industry
Session 8 - Jose Maria Guido Avila, Boehringer Ingelheim and Akash Degan, SERMO Slides
Soapbox Session #1
Susan Schwarz-McDonald, NAXION Slides
Soapbox Session #2
Carolyn Chamberlain, Adelphi Group Slides
Soapbox Session #3
Andrew Cavill, Hall & Partners Slides
Health and Appearance: The Body Image Paradox
Session 9 - Anna Shulgina and Ekaterina Perina, Bazis Group Slides
Complex Patients - How Physicians Actually behave
Session 10 - Simon Fitall, Galileo Analytics Slides
Get out of your box. How to leverage the potential of packaging for pharma marketing
Session 12 - Christiane Quaas, Boehringer Ingelheim and Patricia Blau, GIM Slides
Applying Behavioural Economics to successfully disrupt the market, confounding traditional wisdom
Session 13 - Kim Hughes, The Planning Shop International and John Janes, Astellas Pharma Europe No slides will be available
Getting the right wavelength - developing an integrated channel strategy that’s in tune with your customers
Session 14 - Viv Farr, Narrative Health and Pryanka Trehan, MSD Slides
Uncovering the emotional components of brand equity in health research
Session 15 - Justin Edge, GfK Slides
Moving Toward a 360 Degree View of Prescribing Influence
Session 16 - Peter Dewan, Decision Resources Group Slides
Embracing wearable technology: gathering fresh insight and creating a more engaging research experience
Session 17 - Neil Rees and Sheetal Padania, The EarthWorks Insights Slides
An insight into the real world of Big Data and how it is being used in other industries
Session 18 - Pauline Robson, MediaCom Slides
Improving patient care: applying lessons from post-traumatic growth for developing insights and interventions
Session 19 - Vivek Banerji, Insight Dojo Slides not yet available
How consumers' willingness to pay will drive innovation in medicines
Session 20 - Beatrice Chemla and Julian Kenway, Future Thinking Slides
Trust - earning it, losing it, getting it back
Session 21 - Martin Lee, Acacia Avenue and Xander Raijmakers, Eli Lilly Slides
It's not business, it's personal - the power of personal engagement
Session 22 - Jon Puleston, Lightspeed GMI and Amy Cashman, TNS UK Slides

Real World Evidence, why bother?
Plenary: Nigel Hughes, Janssen Research and Development Slides

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