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2015 Conference

Here are the papers from the 2015 Amsterdam conference.

The workshop files are in the members area (via password)

Conference Opening and President's Award 2015
Dr Thomas Hein - EphMRA President Slides
Sort your brain out
Jack Lewis - Keynote speaker Slides
Dare to be trivial:  Tackling medication non-adherence using behavioural science
Jez Groom, #ogilvychange - Plenary Slides
Oncology and Shakespeare?  Is it time we added some culture to our research mix?
Session 1 - Chris McPartland, Hall & Partners and Greg Rowland, The Semiotic Alliance Slides
Insights into the traveller and their attitudes towards travel advice and vaccinations based on online narrative research methods
Session 2 - Lucas Hulsebos, DVJ Insights and Chris de Jong, Sanofi Pasteur MSD Slides
Through the looking glass:  a case study of Heads up Technology in oncology patient research
Session 4 - Katy Irving, HRW Slides
Dating strategies for market researchers
Session 5 - Future Leaders - Sam Hope, Prescient Healthcare Group Slides
Get it right!  Use the correct medical terminology to engage your audience
Session 5 - Future Leaders - Laura Dekker, SKIM Slides
Tips and tricks for qualitative projects with hard to reach populations and sensitive topics
Session 5 - Future Leaders - Mathew Francis, KJT Group Slides
The latest research innovation:  Welcome to the world of consumer neuroscience

Session 6 - Cristina de Balanzo, Walnut Unlimited

Taking the blinkers off tracking studies
Session 7 - John Janes, Astellas Pharma Europe and Gary Johnson, Inpharmation Slides
How to collaborate with patients through online communities and make market research more attractive applying Outside-In principles
Session 8 - Carl Vandeloo, UCB and Magali Geens, InSites Consulting Slides
When physicians get emotional: Using mobile devices to capture the truth behind prescribing decisions
Soapbox session #1 - Nicole Drake, SKIM Slides
10 ways to build a powerful healthcare brand
Soapbox session #2 - Carolyn Chamberlain, Millward Brown Slides
Incentive Caps: Fair Market Value?
Soapbox session #3 - James Cain and Paul Morgan, M3 Global Research Slides
The remote working revolution - why it's a good thing
Soapbox session #4 - Tracy Machado, Phoenix Healthcare International Slides
Ethics Update and spotlight on Disclosure Requirements
Georgina Butcher, Astellas Pharma Europe and Ian Barker, IPSOS Healthcare Slides
Hey, I've seen this guy before! - are we representative enough in pharmaceutical market research?
Session 9 - Christoph Petersen and Cathrine Schoss, Roche Pharma AG  Slides
Beyond the social media hype - new, next, now for physicians and pharma
Session 10 - Emma D'Arcy, SERMO Slides
Streamlining workflow:   Integrating compliance into market research technology solutions
Session 11 - Markus Kotterer, Roche and Leslie Crist, FocusVision - Research Reporter  Slides
It's the (thought) that counts - Optimising brand message strategy using behavioural economic principles
Session 12 - Bob Douglas and Okke Engelesma, Instar Research Slides
The way of insight beyond technique - Creating an insight culture to inspire transformation
Session 13 - Vivek Banerji, Insight Dojo and Takashi Takenhoshita, Shionogi Slides
Harnessing omnichannel metrics to shape meaningful customer experiences and drive commercial success
Session 14 - Julie O'Donnell, Lundbeck Slides
Creating an inspirational environment in B2B - how dentists get inspired from hairdressers and clams
Session 15 - Kathrin Wahl, Ivoclar Vivadent AG and Tanja Woppmann, Advise Research Slides
Constellation studies:  Triangulating the truth
Session 17 - Steve Martino and John Surie, M Health Slides
More hands on - the value of immersion techniques and the integration of multiple stakeholders 
Session 19 - Paul Dennis, SCA Hygiene Products AB and Johannes Hilf, Point-Blank International Slides
Brain, heart, intuition.  Showing new ways to make healthcare solutions more relevant
Session 20 - Patricia Blau, GIM and Christiane Quaas, Boehringer Ingelheim  Slides
Precedent and consequence research to undergird orphan reimbursement strategy:  A multi-layered, non-traditional approach
Session 21 - Jack Gallagher, Clarity Pharma Research and Kevin McDermott, Insmed Incorporated  Slides
Communication skills of a hostage negotiator
Richard Mullender, The Art of Connection - Plenary Slides
Conference Closing
Dr Thomas Hein - EphMRA President Slides

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