2014 Winners of the JH Award for Best Paper at Conference announced
Di Adams, Hall & Partners and Crawford Hollingworth, The Behavioural Architects win the
JH Award for Best Paper at the 2014 Conference
|Di Adams||Crawford Hollingworth|
EphMRA is delighted to announce the winners of the Jack Hayhurst (JH) Award for Best Paper at Conference in June. Di Adams, Partner, Hall & Partners and Crawford Hollingworth, Founder, The Behavioural Architects have won the award for their paper entitled - ‘Behavioural Economics: Can we really influence patient behaviour or is it just another fad?’
There were 7 papers eligible for the JH Award in 2014 - that is, papers which were presented by speakers who had gone through a rigorous selection process by the Programme Committee in the Autumn 2013 and Spring 2014.
This year, eligible papers were judged by a ‘Best Paper’ Judging Panel for the JH Award, comprising of 9 judges, drawn from Pharma companies, Agencies and the Conference Programme Committee (9 people in total) using a pre-defined set of judging criteria. These criteria covered the delivery of the presentation itself; the overall value provided by the paper to delegates and an overall score for the presentation. Presentations were videoed at the conference and judges reviewed all papers alongside the presentation slides.
EphMRA is also very pleased to announce the runners up for this award - Chris Donaldson, Creative Director UK, Kantar Health and Emma Whitehead, Head of Digital Media, The Guardian for their paper entitled - The dawn of the conceptual age and the role of data visualisation.
The Best Paper judging panel awarded 3rd place to Craig Scott, Marketing Capability Director, Brand Learning for his paper entitled - How better human understanding is the only way forward.
All the scores for each paper were amalgamated and discussed by the Best Paper Judging Panel earlier this month and there was much debate about the papers - especially as scores were very close. It proved to be an exciting conclusion to a very busy summer for our judges.
There will be more information about our winners in the December EphMRA News but EphMRA would like to congratulate our winners on their achievement.
EphMRA would also like to thank the Best Paper Judging Panel for the JH Award for giving their time to reviewing all the papers over the summer. They are listed below:
Thomas Hein - EphMRA President, Thermo Fisher Scientific
Bernd Heinrichs - Grunenthal
Michael Bendig - Boehringer Ingelheim
Hilary Worton - Aequus Research
Anna Garofalo - Kantar Health
Gareth Phillips - Ipsos Healthcare
Sarah Phillips - Prescient Market Research
Alex West - Instar Research
Martin Schlaeppi - Praxis Research