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2014 Conference

Here are the papers from the 2014 Brussels conference.

The workshop files are in the members area (via password)   

Conference Opening and President's Award
Dr Thomas Hein, EphMRA President, Thermo Fischer Scientific
Slides
Fire from Ice: A view from outside pharma and healthcare
Jeremy Rix, Oko
Slides
Going Bionic, Not Ballistic - Insights from Beyond Pharma
Denyse Drummond Dunn, C3 Centricity
Slides
Behavioural Economics: can we really influence patient behaviour or is it another fad?
Di Adams, Hall & Partners and Crawford Hollingworth, The Behavioural Architects
Slides
Applying today's rules of consumer brand building to pharma markets
Kim Hughes, The Planning Shop International and Michael Holgate, Brand Genetics
Slides
How better human understanding is the only way forward
Craig Scott, Brand Learning
Slides
Striving for Simplicity: Harder than you Think
Andrew Vincent, Waves Research
Slides
Young Professionals: From market research to strategic consultancy driven by creative output formats
Mirjam Hagen, Point-Blank International
Slides
Young Professionals:  Genuine people, real love
Ana Edelenbosch, SKIM
Slides
Young professionals: Not pregnant...and in shape!
Susanne Brack, GfK
Slides
The dawn of the conceptual age and the role of Data Visualisation
Chris Donaldson, Kantar Health and Emma Whitehead, The Guardian
Slides
Respondent Survey Engagement - fact or fiction?
Amanda Lancaster and Anton Richter, Ms Global Research
Slides
2020 Instant Insights, Solid Solutions
Dirk Huisman, SKIM
Slides
Portfolio Branding - Whose job is it anyway?
Merry Baskin of Baskin Shark; Lucy Darbey of DDB Remedy; Andy Cawood of Ipsos Healthcare
Slides
Moving from Product centric to Customer centric
Asif Javed, Optimal Strategix Group and Joe Schneider, Becton Dickinson
Slides
New questions or no questions
Paul Edwards, Hall & Partners
Slides
Ethics Update
Bob Douglas, Ethics Lead, Instar Research
Slides

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