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2013 Singapore Conference

1. Plenary: Welcome and Opening of the Conference
Dr Thomas Hein, EphMRA President

2. Parallel 1: Medical Education - How Should it Evolve?
Stephen Potts, GfK and Tim Passey, McCann Worldgroup

3. Parallel 2: The Rise of Patient Centricity: 3 Shifts for Rapid Transformation in Rapidly Changing Times
Janet Winkler - In-Sync Customer Insight Corp.

4. Parallel 3: Implications of China's new NEDL list to pharma companies
Li Xing Wei, and Yong Huey Ling, IMS Health China

5. Parallel 4: Cracking the Public Market Code: A Strategic Payers Research Study
Monica Ganwani and Dr Maithri S. Singh, Ipsos India

6. Parallel 5: Uncover Biosimilars Opportunities and Challenges - Utilising Market Insights
Questa Lin, Taiwan, Kantar Health and Simon Li, China, Kantar Health

7. Parallel 6: The Japan Generic Market - Drivers and Obstacles for Change
Matt Heimerdinger, Anterio, Japan

8. Parallel 7: Elevating Market Research by Maximising ROI - 'Return on Insights'
Peter Dorff, AstraZeneca Pharmaceuticals LP, Charu Chaturvedi, Affinova, Inc

9. Parallel 8: Finding Needles from the Haystack - From the Root to the Fruit
Rajita Kamat, Sanofi and Sharmila Singh, GfK Mode, India

10. Parallel 9: Digital Ethnography puts Patient in the Driving Seat
Diana Tan and Fabrice Allum, Double Helix Development

11. Parallel 10: Using Patient Engagement to Remove Roadblocks to Effective Treatment
Mahender Nayak, Takeda Pharmaceuticals Asia Pacific and Pei Li Teh, Research Partnership Healthcare Asia

12. Parallel 11: Willingness to Pay Research: Who Has a Say? Patient or Physician?
Anna Timofeeva, IMS Health Asia and Kanungnij (Nong) Vuttipakdee, A. Menarini Asia-Pacific

13. Parallel 12: Patient Research: Considering Cultural Values
Odette Navarro, Branding Science Phillippines/Asia and Axel Rousseau, Branding Science Japan/Asia

14. Plenary
William Hall, Ipsos Healthcare, Japan

15. Closing
Thomas Hein, EphMRA President

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