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2013 Conference

London 2013

Conference summary report - top line highlights

Conference Opening - Dr Thomas Hein, EphMRA President

Turning the ocean liner using a few speedboats and a great navigator
Marion Wyncoll, Themis Analytics and Kathryn Jones, Novartis Pharmaceuticals
Slides

Quality in, quality out: Building value propositions for the medical device business
Megha Kalani, Philips Healthcare and Jemma Lampkin, SKIM (Runner up in JH Award for best paper)
Slides

Code of Conduct Update
Bob Douglas, PSL Group and EphMRA Ethics Lead
Slides
Debate – data collection

Faster, better, cheaper – evolution or revolution in data collection?

Allan Bowditch, The Trust Alliance

Jack Gallagher, Clarity Pharma Research

Kim-Fredrik Schneider, WorldOne

Guy Rolfe, Kantar Mobile

How to open a carton of soup
Esme Holt, HRW and Tom Oakley, Cambridge Design Partnership
Slides

Relatively speaking – keys for advancing patient empowerment in future
Simon Barnes, Boehringer Ingelheim and Ketki Gupte, Verilogue Inc
Slides

Evaluating Market Research by maxising ROI – ‘Return on Insights’
Peter Dorff, AstraZeneca Pharmaceuticals and Charu Chaturvedi, Affinnova Inc
Slides

JH Award Winner, Best Paper

Innovation in rich understanding of the patient journey
Jackie Ilacqua, Ipsos Healthcare and John Shortell, Bayer Healtchare Pharmaceuticals
Slides

Poster: Measuring and challenging adherence
Katy Irving, HRW

Poster: Win-Loss: optimising ‘win’ rates in the medical device industry
Kristina DiPietrantonio

Poster: Mid level Group

T-detailing: Is tablet selling killing the art of communication?
Lee Gazey and Di Adams, Hall & Partners
Slides

Enhancing business consultancy skills to ensure customer insight professionals deliver into the future
David Smith, DVL Smith and Dimitrios Tsourougiannis, Astellas Pharma Europe
Slides

Market research offshoring experience: ‘Driving Miss Daisy’ or Driving me Crazy?
Thomas Hein, Bayer Healthcare and Sheetal Ranganathan, Evalueserve
Slides

Future value based market research: Going further – going together
Barbara Lang, PointBlank International and Petra Leiding, AstraZeneca
Slides

Debate: The Future is Bright

Georgina Butcherr, Astellas Pharma Europe

Gary Johnsonr, Inpharmation

Stuart Cooper, Adelphi Group

2013 Masterclass and Workshop files

(members only - password access)

Click here

Want to watch 2 papers from London which were videostreamed?

Debate – data collection

Faster, better, cheaper – evolution or revolution in data collection?

Market research offshoring experience: ‘Driving Miss Daisy’ or Driving me Crazy?

Thomas Hein, Bayer Healthcare and Sheetal Ranganathan, Evalueserve


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