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2012 Paris Conference

2012 Paris

Opening Conference Slides: James Rienow, Pfizer and Sarah Phillips, Incite

Power Discussion Part 1 - How will the future role of the prescribing physician impact on market research.
Lieven Annemans - Professor of Health Economics and Pharmacoepidemiology at the Medical Faculty of Ghent University, Ghent, Belgium
Presentation

Game Changes - information in a digital world
Alex Butler, The Social Moon
Presentation

New technologies and the transformation of the healthcare ecosystem: prospective futures for pharmaceutical market research
Benjamin Sarda, Director of Product Marketing, Orange Healthcare
Presentation

Out of the Dragons’ Den came forth Crowd Sourcing Success
Kim Hughes, Managing Director, The Planning Shop International, UK and Klaus Christensen, Market Analyst, AstraZeneca, Sweden

How can Pharma, Physicians and Market Researchers harness great ideas for better patient care, better access to information and better research?
Alex West, Managing Director and Emma Middleton, Account Director, PSL Research, UK
Presentation

Where did I leave my car keys?
Sarah Phillips, Incite, UK
Presentation
Getting It Right: How To Measure, Manage and Leverage Customer Loyalty to Improve Your Business.
Thomas Hartley, Ph.D., Vice President, Customer Loyalty, GfK, USA and Peter Küster, Senior Research Consultant, GfK, Germany
Presentation
Prescribing rationale - market research via iphone apps
John Branston, Director, The Research Partnership, UK and Martin Lange, Associate Director Global Business Intelligence - Oncology, Merck Serono, Germany
Presentation
Managing uncertainty in the forecast of the uptake of branded generics, biosimilars and targeted medicine
John Ashraf, Senior Methodologist and Dirk Huisman, Chairman, SKIM, The Netherlands
Presentation

Emerging from behind the velvet rope
Andrew Spong, STweM
Presentation
The Game Experiments
Jon Puleston, VP Innovation, GMI Group and Deborah Sleep, Founder and Director of Engage Research, UK (paper only available from ESOMAR)

Coca Cola Europe and the Philosopher’s Stone. Crafting a rare win-win-win situation. Richard Raubik, Director Knowledge & Insights, Coca Cola Central & Southern Europe, Vienna and Patricio Pagani, Group Director, Infotools, New Zealand (paper available only from ESOMAR)

go to www.esomar.org - click on NEWS to open the menu , then the password is ephmra

Masterclasses

Masterclasses - A number of files now uploaded. Accessed via members password.

Conference Photos

All conference photos dating back to 2006, can be found here (members access only). Paris photos not yet available.

The 360 Future - 19-21 June 2012 – Paris, France

The topline summary available.

Posters Presented by Authors

Poster 1 - Young professionals. Natacha Bister, Business Consultant, suAzio Consulting, Belgium

Taking customer loyalty serious - the Net Promoter Score culture

Posters Presented by Authors

Poster 2 - Young professionals. Ruth Vickerstaff, Senior Research Executive and Nicola Brookbank, Research Manager, Ipsos Healthcare, UK

Challenges in the pursuit of improving compliance - when convenience is not enough

Posters Presented by Authors

Poster 3 - Michael Wilson, New Product Planning Manager, Leo Pharma A/S, Denmark and Martine Leroy, Director, Millward Brown, UK

‘Inside out’ - more difficult to achieve than it seems?

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