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2011 Shanghai Conference

Download conference photo round up (.pdf 4MB)

2011 Shanghai Conference presentation files

1. A Humble View on our Greatest Opportunity.
David Richardson, Ipsos.
Download audio/slides (.wmv 47MB)

2. Market Research in China - survive or thrive.
Hairuo Wang, GSK China.
Download audio/slides (.wmv 82MB)

3. Capitalising on the Opportunities for Premium Priced Therapeutics in China.
Mandy Chui, IMS Health

4. Korea - another BRIC in the Wall?
Jinkyung Kim and Seon-Young Kang, Ipsos Korea.
Download audio/slides (.wmv 56MB)

5. Understanding the Asia Consumer/Patient.
Marc Yates and Kah Huey Loh, The Research Partnership.
Download audio/slides (.wmv 65MB)

6. Identifying new business opportunities in China's low-end market.
Jamson Huang, Livingston Market Consultants

7. Putting Patients First.
K Nagendra Prasad, MSD Pharmaceuticals.
Download audio/slides (.wmv 51MB)

8. Think you know what your physicians want? Think again! Implicit positioning for western brands in an Asian market.
Soumya Roy and Shanice Lam, Hall and Partners, Jigsaw.
Download audio/slides (.wmv 84MB)

9. Patient Education or Patient Customer Experience Management?
Paul Zhou and Matthew Lu, Illuminera Strategy.

10. EphMRA Study - BRIC Internet Access amongst Physicians.
Download presentation here Download audio/slides (.wmv 29MB)

11. Code of Conduct - Update

Workshop Files.




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